Apple Watch Ultra review: a big, exciting success | Digital Trends

Apple Watch Ultra review: a big, exciting success | Digital Trends

Apple Watch Ultra

MSRP $799.00

DT Editors' Choice

“The Apple Watch Ultra’s expertly made special features give it surprisingly wide appeal, with the long battery life and characterful, luxurious design making it a fantastic choice even for those not planning any daring adventures.”

Pros

  • Highly durable build
  • Luxury materials
  • Three-day battery life
  • Expertly judged special features
  • Characterful design
  • Does everything the normal Apple Watch does
  • LTE as standard

Cons

  • Twice the price of the Series 10

Apple makes amazing products almost anyone can pick up, use, and enjoy. When you first hear about the Apple Watch Ultra, however, it doesn’t sound like it’s for everyone. It’s for those few with $800 to spend on a smartwatch that’s seemingly only supposed to be used in the sea, up a mountain, or covered in mud in a bog. Or is it?

I’ve not been anywhere like that during my time with the Apple Watch Ultra, and I think it’s one of the most exciting, technically impressive, and characterful products Apple has ever made. You’re skeptical, aren’t you? Allow me to explain.

About our Apple Watch Ultra review

This review was originally published in September 2022 by Andy Boxall after using the Apple Watch Ultra since its launch. The majority of the review is based on that initial period with the smartwatch. Since then, we’ve continued to wear it and updated the review in March 2023 with new observations and comments on new features.

Christine Romero-Chan wrote the second opinion section in August 2023, offering another perspective on the Apple Watch Ultra. In September 2024, Andy Boxall updated the review again, having spent a few days with the Watch Ultra after updating it to watchOS 11.

Wearing the Apple Watch Ultra in 2024

A person wearing the Apple Watch Ultra.
Andy Boxall / Digital Trends

In late 2024, you’re probably not looking to buy a new Apple Watch Ultra, as the Apple Watch Ultra 2 has replaced it. That said, you may be considering whether to upgrade your original Ultra. After all, not only does the Ultra 2 have a few additional features but the new Apple Watch Series 10 looks seriously tempting with its larger case and screen, depth gauge, and Double Tap feature.

I’ve already committed to trade-in my Apple Watch Ultra for a titanium Series 10, but having now revisited the Ultra with watchOS 11 installed ahead of sending it away, I’m fairly sure I’d have still been perfectly satisfied with the Ultra for at least another year if it wasn’t part of my job to try out new models. WatchOS 11 runs perfectly on it, and I love the new Flux watch face, especially as it comes in a blue and orange color scheme that reminds me of the Gulf livery, a personal favorite.

The front of the Apple Watch Ultra.
Andy Boxall / Digital Trends

I have noticed the new software (as well as an aging cell) may have shortened the battery life a little, as it lasts two days without a recharge, including sleep tracking, whereas before, I could extend the battery to three days. This is still pretty good, though. The Vitals app works with the original Ultra, which is great news, but the smartwatch does not support Apple’s sleep apnea monitoring feature. If you want this, you’ll have to get the Series 10, the Series 9, or the Ultra 2. However, if sleep apnea isn’t a concern, I don’t think Double Tap on its own is a reason to get rid of your Ultra.

Much as I like the new satin black color scheme for the Ultra 2, the brushed silver titanium finish on the Ultra still looks excellent, and the design itself hasn’t changed at all. The casual observer will never know if it’s the original or not. I’ve really enjoyed wearing the Apple Watch Ultra again, to the point where I almost don’t want to trade it in. If you’re still enjoying yours, I’d think very carefully about swapping it for a new model. It’s still the same long-lasting, rugged, feature-packed, surprisingly wearable, and also shockingly characterful smartwatch it was at launch, with the added (and free) benefit of the latest software.

Apple Watch Ultra: design

The Apple Watch Ultra with Wayfinder watch face.
Andy Boxall / Digital Trends

The Apple Watch Ultra is quite big. The 49mm by 44mm by 14mm case is larger than the Apple Watch Series 9 and Watch SE 2, but it’s not all that different from the 47mm x 47mm x 12mm Samsung Galaxy Watch Ultra, or seriously sporty smartwatches like the 46mm x 46mm x 14mm Garmin Forerunner 955. If you’ve got slim wrists, it’s going to look pretty big, but not because it’s badly proportioned — no, it’s because the watch is so large. I’ve compared the size with other large watches to give you an idea of whether it’s going to suit your wrist or not.

However, the Apple Watch Ultra is recognizably an Apple Watch, just chunkier. It’s as if the Series 9 has been reimagined by Tonka. Retaining the now-classic Apple Watch shape is the right decision, as — despite the size and 61-gram (95-gram with the band) weight — it’s very comfortable to wear. The sharpness of the bezel isn’t repeated anywhere the watch touches your skin, where that familiar curved case ensures it never prods or pokes uncomfortably.

The button and Digital Crown guard don’t dig into your wrist either, which is even difficult for some large traditional watches to avoid. My watch has the Ocean Band, and I have found it perfectly wearable. I chose it because I wear dive watches a lot, and I particularly like Seiko’s supplied rubber straps. This has the same degree of flexibility, doesn’t get too hot, and allows for masses of adjustments to make it suitable for all wrists and to wear over a wetsuit.

The Apple Watch Ultra's heart rate sensor active.
Andy Boxall / Digital Trends

On the opposite side of the case from the Digital Crown is the new, bright orange Action Button. By default, it activates the Workout mode, but it’s surprisingly customizable, with the stopwatch, torch, and dive modes as other options, in addition to adding a waypoint when using GPS. If you keep the default setting, you can also set the button to start a specific workout, bypassing the usual countdown.

Also activated with the orange Action Button is the emergency siren, which Apple says can be heard up to 180 meters away. It’s a shrill, escalating, unpleasant sound rather than a copy of Apple’s Radar or Alarm ringtones. A friend who heard it said it’s such a hateful noise that it would make him head in the opposite direction just to get away from it, so it’ll definitely get some attention if you set it off in Starbucks. Set it off in the wilderness, and no one will think it’s being activated for fun, and that’s exactly what you want.

The finely grained titanium case, sapphire crystal, and ceramic case back give the Apple Watch Ultra luxury credentials as well as toughness, which is enhanced further by the IP6X dust resistance and 100-meter water resistance. It has also been tested to MIL-STD 810H standards. It feels like it’s built to last, and looks like it’ll take a considerable beating. When you turn off the Water Lock after the watch has been in the water, it fizzes and whirs as it spits out any unwanted droplets, giving it a surprisingly mechanical feel — like it’s almost alive.

It’s still a smartwatch, but this, along with the purposeful looks and go-anywhere attitude, gives the Apple Watch Ultra a surprising amount of character. That character (and the size) made me wear it with my sleeve tucked behind it, showing it off. All this led to the realization you could actually bond with the Apple Watch Ultra, especially if you end up sharing adventures with it over time. I really never expected to think that about a smartwatch, and it speaks volumes about what Apple has created here. The Apple Watch Ultra looks and feels identical to the Apple Watch Ultra 2, and with the new black version launched alongside the Apple Watch Series 10.

Making the Apple Watch Ultra more comfortable

The side of the Apple Watch Ultra with the Solo Loop band.
Apple Watch Ultra with the Solo Loop Andy Boxall / Digital Trends

I’ve worn the Apple Watch Ultra with the Ocean Band it came with since launch, but wanted to make it a little more comfortable to wear all day, every day. There’s nothing wrong with the Ocean Band, but it’s chunky enough that it can get in the way when you’re not adventuring, and it takes up a lot of room under my cuff.

The solution was to pair the Apple Watch Ultra with the rubber Solo Loop. In doing so, I found it suited the smartwatch far more than I expected. The lines work, and it makes it much more comfortable to wear for extended periods. It didn’t entirely disappear on my wrist, but it definitely became less noticeable, as the overall weight dropped to 75 grams. Apple doesn’t list the Solo Loop as being a band “made” for the Apple Watch Ultra, but don’t dismiss it because of this. At $50, the Solo Loop isn’t one of the expensive official Apple bands either. Try it, and I think you’ll be pleasantly surprised.

Apple Watch Ultra: fitness tracking

Workout tracking on the Apple Watch Ultra.
Andy Boxall/Digital Trends

Open the Workout app either with the usual icon or by using the Action button to see a cool flash of orange on the screen to signify it’s transporting you directly there. You’ll find the same workout modes and system found on other Apple Watch models. If you track a run it displays heart rate zones (based on its own algorithm, or you can manually set them yourself), while the general overview can be modified to show stride length, vertical oscillation, and ground contact time. While this information is not exclusive to the Watch Ultra, the larger smartwatch lets you see six different data sets on the screen at one time, making it more informative at a glance.

Operation of the watch’s workout features is also the same as other Apple Watch models. The workout modes are varied and easy to access, and all the relevant data is shown on the big, bright screen. I can see the time, check my heart rate, and quickly jump between it, the compass, and other apps without any slowdown. When you open the Dock using the side button, the compass app even starts working in the helicopter view. It’s all so slick and simple.

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The Apple Watch Ultra uses both L1 and L5 GPS antennas to better lock onto satellites and provide more accurate location data. I compared the performance of the Watch Ultra (connected to an iPhone 14 Pro) against that of the Apple Watch Series 8 (connected to an iPhone SE (2022) to see if there were any obvious differences. The Apple Watch Ultra recorded a more linear and logical route, whereas the Series 8 showed me wandering more, which I didn’t really do. It’s not much of a difference, but I think it’s there, so in my anecdotal tests, the Watch Ultra’s GPS does appear to be more accurate.

The maps produced in Apple’s Fitness app are detailed, with helpful colors along the route to show your pace, and you can zoom right in to see almost exactly where you walked, ran, or cycled. Compare it to the mapping in the Samsung Health app, and there’s definitely more detail in the Fitness app, but whether it’s truly helpful may depend on your needs.

I still find the split between Apple’s Health app and Fitness app confusing, and would really prefer a single app to handle everything, plus the information presented isn’t as detailed as apps from Garmin or even Samsung. While the Apple Watch Ultra may be more hardcore, the apps and data presented in them aren’t any different to what you get with other Apple Watches, so if you’re just going to track simple workouts there’s no software advantage to owning the Watch Ultra. It doesn’t mean you shouldn’t, just don’t expect it to offer much more for the casual exerciser.

Apple Watch Ultra: Wayfinder face and compass app

The compass on the Apple Watch Ultra.
Andy Boxall/Digital Trends

It may seem strange to dedicate an entire section to a watch face and compass, but these two features demonstrate how beautifully integrated everything is in WatchOS 9, which launched with the Watch Ultra, and where it stands out against the other Apple Watch models.

The Wayfinder watch face is exclusive to the Watch Ultra and is hugely customizable. The bezel can show elevation and incline or latitude and longitude, plus there are eight complications to set, meaning you have tons of information ready at a glance. While the completed face is busy, it’s not confusing thanks to the very clever, readable, watch-like design and option to change various colors. It also really suits the Watch Ultra. Plus, the Night mode — activated using the Digital Crown — looks amazing when it turns the entire face red. I’ve left it on that mode a lot just for its cool sci-fi looks.

Night mode on the Apple Watch Ultra's Wayfinder watch face.
Andy Boxall / Digital Trends

The beautifully designed compass is a separate app and part of the Wayfinder face, plus it can be added as a complication for quick access. It updates constantly as you alter direction, there are buttons to mark a waypoint and activate the Backtrack feature, and a tab that provides a greater level of detail. Twist the Digital Crown, and you can not only change what’s shown on the screen, but also see a larger map view in the center of the compass.

I wanted to single these out because I’ve not changed the Wayfinder watch face yet. I haven’t felt the need to, and it’s the first time I’ve ever wanted to use a compass app. And then when I did, I was actually impressed by it. I think they both sum up Apple’s minute attention to detail here. The deep integration is what makes WatchOS 9 such a pleasure.

Apple Watch Ultra: Backtrack

Activating Back Track on the Apple Watch Ultra.
Andy Boxall/Digital Trends

What about the Backtrack feature? It’s activated from the Compass app, where all it takes is a single tap on the little icon shaped like two feet. If you use the Wayfinder watch face, there’s instant access to the compass using one of the complications. To operate, it does require an additional location setting, called Significant Location, to be switched on (it’s hidden away under Settings > Location > System Services). With this done, Backtrack works away in the background.

You don’t notice it until you need it. Tap the footsteps icon again, and Backtrack will lead you back to where you started in the event you get lost. Except don’t expect it to directly lead you back. Backtrack uses the compass app, where a small arrow points you in the right direction, rather than retracing your steps exactly. It’s as the crow flies, which does mean you still have to make decisions along the way.

For example, at a junction, Backtrack showed I should go in a different direction than the way I came, which I knew would still absolutely return me to my starting point, but not in the way I arrived at the point originally. You’ll have to bear this in mind and trust both your instincts and the Watch Ultra’s compass. Depending on the terrain, this could mean encountering situations where you may have to backtrack on Backtrack.

The feature is very simple to use. I didn’t notice any additional battery drain when using it compared to when I’m not. And because it works through the Compass app, it’s available regardless of the fitness-tracking app used, so it’s very versatile. This is a different approach to Samsung’s similar feature, where you have to use a GPX map in order to use the Route Back feature on the Galaxy Watch 5 Pro.

If Backtrack sounds like something you’d use or would like to have in reserve, remember it’s a WatchOS 9 feature and also available on Apple Watch models. Testing it back-to-back with the Series 8 upon release revealed that the Watch Ultra’s stronger GPS gave more precise directions. While the Series 8 would still have gotten you back, the Watch Ultra was clearly the more accurate of the two. In some situations, those few degrees may make a lot of difference. You can see the variations in the gallery above, just look for the white marker on the inner bezel.

Apple Watch Ultra: screen, software, and performance

Andy Boxall/Digital Trends

The Apple Watch Ultra’s Retina LTPO OLED screen can suddenly boost the brightness to 2,000 nits in sunlight — and it’s highly effective. It’s so noticeable that it’s like you flicked on a light switch. The flat sapphire crystal doesn’t affect viewing angles as I feared, but it is susceptible to reflection.

It’s sharp and colorful too, but with a 1,164 square-millimeter viewing area, it’s not all that much bigger than a 45mm Apple Watch model like the Series 9’s 1,143 square-millimeter display. The size of the case is more about housing the battery and increasing durability than it is about making the screen larger. However, clever use of the software means that in some situations, you do see more on the screen at one time compared to the Series 8.

Apple’s WatchOS 9 was installed at launch, and the Watch Ultra supports the latest WatchOS 11 version too. The software is fluid, logical, and reliable. I prefer not to overload it with apps (which helps minimize distractions) and rely on the standard apps and few choice additions most of the time. Apps of all types load and operate quickly, and the App Store is a joy to browse thanks to sensibly sized icons and clearly organized sections.

The Apple Watch Ultra does everything the Series 8 can do and so much more.

The powerful S8 processor is also the same one inside the Series 8 and Watch SE 2, the haptics are wonderful — especially when you twist the Digital Crown or when an alarm sounds — and the speakers are seriously loud too. Apple Pay works seamlessly and is really easy to set up. I don’t have any plans to try the crash detection or fall detection, but I’m pleased they are there. I feel similarly about warnings about my health from the electrocardiogram, heart rate sensor, and blood oxygen monitoring features.

Using the Depth Gauge on the Apple Watch Ultra.
Andy Boxall / Digital Trends

I haven’t been able to try all the features on the Watch Ultra. I don’t dive, so the most I’ve done is submerge the watch in the sink, where it automatically activated the easy-to-read dive gauge with water temperature readout. A special version of the Oceanic+ app is available for the Watch Ultra, and it allows you to plan dives, use the compass, and get more in-depth safety and experience features. Apple says the Watch Ultra is aimed at Professional Association of Diving Instructors (PADI)-qualified divers to a depth of 40 meters. I compared the app to the G-Shock Frogman’s dive computer here.

The Apple Watch Ultra does everything a regular Apple Watch can do and so much more, adding a wealth of niche features and durability. Then, to make sure you can enjoy every bit of the smartwatch for longer, it pushes one key aspect further ahead — which we’ll come to next.

Apple Watch Ultra: battery

The side of the Apple Watch Ultra on a man's wrist.
Andy Boxall/Digital Trends

The Apple Watch Ultra’s battery has a 76% larger capacity than those in the Series 8 and Watch SE 2, and Apple claims the battery will last for 36 hours on a single charge without a cellular connection — twice what you should expect from the other models. The good news is it’s not bluster; the Apple Watch Ultra’s battery life is excellent.

Here’s an example. I recharged the battery on its second cycle at 9 a.m. on Tuesday, then used it normally each day. I left it switched on overnight and tracked two indoor workouts, plus a one-hour walk and a 30-minute walk with GPS and Backtrack engaged, over the course of the next few days. At 6 p.m. Thursday, there was still 10% remaining — so I turned on the Low Power mode, and it still had 5% left at 11:30 p.m. On my first days of use, the battery lasted for three full days without as much GPS use.

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The Apple Watch Series 7 regularly returned two days of use on a single charge, but that was only with turning it off overnight. To get up to three full days of use from the Watch Ultra with its brighter screen, plus all its extra ability, is great — and a genuine reason to buy. How does this compare with the competition? Samsung’s rival smartwatch, the Galaxy Watch Ultra, only lasted for two days without a recharge.

The longer battery life really sets the Apple Watch Ultra apart from its sibling smartwatches.

However, while the Watch Ultra’s battery is good, it can’t beat the marathon battery life provided by dedicated running or activity smartwatches. The $600 Garmin Forerunner 955 Solar’s battery is good for two weeks, and even the smaller, more design-led $180 Vivomove Sport’s battery will last for five days. The Withings ScanWatch 2 can last for several weeks before requiring a recharge. The Apple Watch Ultra’s battery is powerful for an Apple smartwatch, but in the wider world of high-performance activity smartwatches, it still falls behind.

Should this be a concern? How much this will impact your everyday life depends on what you do in your everyday life. If you regularly run hundreds of miles, hike each weekend, and don’t always have access to power (or intend to use the GPS and Cellular connection every day), then the Apple Watch Ultra will still need charging every couple of days. But if you do these activities every so often, then you’ll spend a lot less time visiting the charger than you would otherwise and three days of use between charges is entirely achievable. The longer battery life really sets the Apple Watch Ultra apart from its sibling smartwatches, and it’s a strong reason to buy this model over any other.

Apple Watch Ultra: Low Power Mode

Low Power Mode on the Apple Watch Ultra.
Andy Boxall / Digital Trends

As part of watchOS 9.1, Apple introduced Low Power Mode on the Apple Watch. The Watch Ultra already has great battery life, but with Low Power Mode, it’s expected to increase to 60 hours in some situations. I put this to the test and was impressed with the results as they surpassed expectations.

Using the Apple Watch Ultra fairly normally, with notifications, some light activity tracking, and controlling music, the battery lasted for five days before it needed recharging. This was without GPS or cellular, and the Low Power Mode switches off the heart rate tracking. The watch definitely isn’t working hard, but this is still a lot longer than even Apple indicates.

What it does is make the Apple Watch Ultra even more versatile. I took the smartwatch away for a long weekend, and even without Low Power Mode, it was still operational (without sleep tracking) on the third day. I could have switched on Low Power Mode at that point and extended the battery life for a couple more days, with only a small drop in usefulness. The Apple Watch Ultra continues to be a battery monster, even six months into its life.

Apple Watch Ultra: a second opinion, from a woman’s perspective

Apple Watch Ultra with Starlight Alpine Loop on wrist.
Christine Romero-Chan / Digital Trends

I recently upgraded to an Apple Watch Ultra after a bit of skepticism. Originally, despite liking the hardware for the Action Button and the much-improved battery life over the main Apple Watch Series wearables, I was a little hesitant because of the large 49mm size of the Apple Watch Ultra. But as it turns out, the large size is not an issue, despite my smaller wrists.

At first, I kept making comments that the Apple Watch Ultra with the Alpine Loop simply looked too large on my wrist, as the band caused the watch to hang off a bit on the sides. Once I switched out the band to the classic Sport Band, the Apple Watch Ultra no longer looked comically large on my smaller wrists, and it’s been a lot more comfortable to wear. The titanium casing makes the Apple Watch feel lightweight, so it never really feels heavy while being worn. The flat edges take a bit of time to get used to coming from previous Apple Watches, but I’ve ended up preferring the flat edges and display.

Apple Watch Series 5 next to an Apple Watch Ultra.
Christine Romero-Chan / Digital Trends

As someone who was using the Apple Watch Series 5 for the past few years, battery life was becoming an issue. Since getting the Apple Watch Ultra, however, I no longer have to check how much battery life remains for the day. Even without using Low Power Mode, the Apple Watch Ultra can end the day with around 60% to 70% battery. As someone who doesn’t like Apple’s sleep tracking (the Oura Ring does it better), however, the Apple Watch Ultra ends up on the charger every night to be topped off for the next day. With the Optimized Charging Limit feature, it helps preserve the battery lifespan, which is helpful. But if I was without the charger, the Apple Watch Ultra would easily last at least two or three days with my typical usage — and more with Low Power Mode.

Though the Action Button is a bit limited, it’s one of the best things about the Apple Watch Ultra. With just a push of the button, I can immediately launch a workout in a few taps, and with my most frequent workout, Outdoor Walk, it’s easy to mark segments when needed. When I say limited, I mean it’s a little disappointing that there are only a handful of preset actions you can assign without diving into the complicated world of creating your own Siri Shortcut. Still, the Action Button has proven to be a wonderful little shortcut for some commonly-used Apple Watch functions, and it’s become hard to imagine an Apple Watch without it. Hopefully, the rumored Action button on the iPhone 15 will have even more functionality and customizability.

Apple Watch Ultra hanging on playground bar showing the Action Button.
Christine Romero-Chan / Digital Trends

There are also a couple of things that make the Apple Watch Ultra great for women in particular. First, the body temperature sensor in the Ultra (along with the Series 8) is more useful for women as it can be used to help track ovulation, which helps with family planning. Secondly, the siren that can be activated from the Action Button is useful for females who could find themselves in dangerous situations. Once it’s activated, a shrill pitch sound will emit from the Apple Watch Ultra, which will certainly draw attention to you. Though its original purpose is to signal for help in remote areas, it’s just as useful if you need to get help when there’s a dangerous person lurking about.

Again, as someone with smaller wrists, I wasn’t sure whether I would like having the largest display, as I’ve been getting the smallest Apple Watch size in the past. But the Apple Watch Ultra has shown me that there are many benefits to having a large display, and honestly, you get used to it after wearing it for a while. The 49mm size of the Ultra means you get to have a lot of glanceable information on certain watch faces, so you get more data with a single look. And it’s also been a lot easier to read incoming notifications since more screen estate allows more to be shown. Typing is also possible on the screen, and the on-screen keyboard actually works better than I thought, though sometimes dictation is still easier.

Apple Watch Ultra worn on wrist while doing an outdoor walk workout.
Christine Romero-Chan / Digital Trends / Digital Trends

And as someone who skipped the past few Apple Watch releases, the peak brightness of 2,000 nits outdoors has definitely made a difference. Since I live in sunny Southern California, the Apple Watch Ultra’s high brightness levels outdoors in direct sunlight make it possible to clearly see the display, no matter the situation. The Apple Watch Series 5 I was still using definitely looked dim in comparison with the Ultra. If you are the type of person who does a lot of workouts outdoors, then the Apple Watch Ultra’s bright display is a big selling point.

I originally was skeptical of the Apple Watch Ultra, but it’s become one of my favorite Apple products in recent years. There’s just so much good stuff about the Apple Watch Ultra, from the incredible battery life to the convenient Action Button to the display. Even if you don’t do extreme activities (I certainly don’t), the Apple Watch Ultra is a great smartwatch for everyone.

Apple Watch Ultra: price and availability

At launch, the Apple Watch Ultra cost $799, or 849 British pounds. It’s since been replaced by the Apple Watch Ultra 2, though you can still find used and refurbished models available at select retailers.

Apple Watch Ultra: verdict

The Apple Watch Ultra worn on a man's wrist.
Andy Boxall/Digital Trends

While I’ve been using and writing about the Apple Watch Ultra, I’ve called it simply the Apple Watch on more than a few occasions. When I began to give this some thought, it seemed appropriate. The Apple Watch Ultra is clearly the beginning of something new for the company, rather than a one-off or the product of a lazy marketing campaign. What Apple has done with the Watch Ultra is to make it genuinely different from the regular Apple Watch in almost every respect. Not better or worse, but something that stands on its own.

This is the way you should be thinking about it before you buy it. It’s not really an alternative despite being closely related. It serves different purposes, has its own strengths and weaknesses, and has a series of unique features that wouldn’t fit on a regular Apple Watch. You will buy this instead of the Series model. Remember the Ultra we’re reviewing here has been replaced by the Apple Watch Ultra 2 though, which also comes with the Double Tap gesture control that is not available on the original Apple Watch Ultra.

The surprising thing is, the Apple Watch Ultra is quite easy to justify as a purchase. The long battery life is a huge selling point that everyone will appreciate, as is the absolute bulletproof nature of the build and materials. Plus, if you do anything remotely adventurous, it’ll easily keep up all day long. But the thing I didn’t expect was to connect with it personally. It has a character all of its own, and that’s something very few smartwatches accomplish. What’s more, the new features and the simplicity of use is rather inspirational and encourages you to go out and give them a try.

Against the odds, Apple has made a rugged smartwatch that non-rugged people will want to own — and they’ll be very pleased with it when they do. It’s a fantastic start of something really exciting and really different for Apple’s superb smartwatch range.











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