Mark Zuckerberg, chief executive officer of Meta Platforms Inc., during the Acquired LIVE event at the Chase Center in San Francisco, California, US, on Tuesday, Sept. 10, 2024.
David Paul Morris | Bloomberg | Getty Images
Meta announced the Quest 3S, the latest virtual reality headset to come out of the company’s Reality Labs division and a cheaper offering than its predecessor.
The device will go on sale on Oct. 15 and will retail starting at $299, down from the $499 starting price for 2023’s Quest 3. The device can be used to watch movies, as well as run VR fitness apps and gaming, Meta said Wednesday at its Connect event at its headquarters in Menlo Park, California. The company positioned the headset as a multitasking computer, putting it in competition with Apple’s $3,499 Vision Pro headset that launched in February.
Meta’s previous Quest devices are the bestselling VR headsets, with millions shipped thanks to heavy marketing and a lower price than many competitors, but those efforts have yet to spark a cultural phenomenon or a mainstream software ecosystem around VR. Including its acquisition of Oculus in 2014, Meta has poured more than $65 billion in expenses into its hardware efforts.
“I’ve been waiting for this one for a long time,” Zuckerberg said.
Meta CEO Mark Zuckerberg has defended the company’s spending as a strategic initiative to prevent Apple from controlling future hardware platforms.
Although there was hope among VR developers that Apple’s entry into the market would spur a wave of new apps and users, Apple hasn’t revealed sales for its headset and reports say that sales have been in small volumes, under 1 million units, partially due to its high price.
What it does
AI that speaks
The feature comes one day after rival OpenAI, the maker of ChatGPT, announced an advanced voice feature for people who pay its premium service.
The company said that the new chatbot features are based on Meta’s AI model, Llama. The company also announced a newer version of Llama, called Llama 3.2. This updated model can understand both images and text, an upgrade from its predecessors which generated responses to people’s written prompts.